When people hear “text marketing at scale,” they often assume it means blasting the same message to thousands of people. That’s usually where things go wrong. In this clip from his conversation with Kimberley Haas, editor and host at The Mortgage Note, Phil Portman talks about a question many businesses struggle with: How do you reach a high volume of leads and still keep your messages personal? It starts with understanding the person on the other side of the message. Different customers have di
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When people hear “text marketing at scale,” they often assume it mean…
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